You know what sucks? That feeling of knowing you need to write a blog post, but you’re all out of blog post ideas and your mind is drawing a big fat blank.
You’re looking in the notebook on your desk where you jot random ideas (some of which make absolutely no sense to you later… like literally, what do those words even mean?), and you’re still not coming up with anything interesting to write about.
Everything you come up with is lame, and you’re desperate because you’ve vowed not to let another week go by without getting a new post up. You’ve been scouring other blogs for inspiration — but they all seem to have their shit together, and you wonder if this whole blog thing is just a big waste of time.
I get it.
Sometimes just coming up with a good topic to write about can be overwhelming, but luckily, there are several places you can look to for ideas and inspiration on those days when you’re just not feeling very creative. And once you have a couple of ideas on what to write about, you can actually turn those into several posts.
Where to find blog post ideas
Comments on your blog — Remember the scene at the end of the Wizard of Oz when Dorothy realizes that she’s safe at home, and she says, “If I ever go looking for my heart’s desire again, I won’t look any further than my own back yard.” Well, sometimes if you’re looking for a blog post idea, sometimes you don’t have to go looking any further than your own comments section.
Go take a look at the posts that drew the most comments and re-read them. Comments are a great way to get inside the head of your readers and find out what they really like, don’t like, or are dying to know. Pay particular attention to the questions your readers ask. Chances are if one person wants to know more about something, others do, too.
Comments on other blogs — Just like the comments on your own blog can be useful, comments on other bloggers’ sites can be a wealth of information, too. Find bloggers in your niche and
stalk poke around their comments.
I like to scour the comments of blogs that are super popular and have dozens and dozens of comments. I can often find inspiration for a blog topic idea in just a couple of minutes with this technique.
Amazon reviews — This is a great place to get blog post ideas. Find a book that’s in your niche that has a lot of reviews (bad or good). Go check them out.
For example, to keep with the theme of this post, I typed “content creation ideas” into Amazon’s search and came across a book called Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content. I chose this book because it currently has 56 reviews, mostly positive.
A quick read of the first several reviews is somewhat revealing. Almost every reviewer had very positive comments on the author’s suggestion of freewriting — writing a first draft without any internal editing. Just getting words down on the page.
Since almost every reviewer mentioned how helpful it was to implement the freewriting technique into their writing practice, then that’s a potential topic idea.
Obviously you don’t want to just regurgitate the same information that the author wrote, but you can certainly do your own research and put your own spin on how to use freewriting to help conquer writer’s block.
Table of Contents sections in books — While you’re there poking around in Amazon, you can also glean a ton of information from the table of contents of books in your niche.
Generally a TOC will have a main topic broken down into several smaller ones. Look for things that would make interesting topics.
Google related searches — When you have a broad topic idea, but you want to nail it down to something more niche specific, Google suggest is a great way to find blog topic ideas.
Just type your topic into Google. You may see some ideas in the dropdown as you’re typing, but what I like to do is hit enter, then scroll all the way to the bottom of the results page and look at the “Searches related to” results.
Let’s say for instance, I had a knitting blog (I have no idea why I thought of that… I’ve never knitted in my life). If I type knitting into Google and scroll down, this is what I get.
I started with the hugely broad topic of knitting and I have 6 solid blog post ideas from this (I disregarded the knitting blogs and knitting videos results). Pretty simple!
Google keyword tool — Another good place to find things to write about on your blog. (Thanks, Google!) To access it, you’ll need to set up a Google Adwords account, but you don’t have to actually buy an ad.
Once you set up your account, just go in to your Adwords account, and click on “Search for new keywords…” then type in your keyword and click “Find ideas.”
The results page is jam packed with similar keywords that can be turned into blog topic ideas. For instance, again, with the knitting theme (seriously though, if you ever see me with knitting needles, just take them away before I poke my eye out), we see lots of potential things to write about.
These ad groups can spark ideas, and if you want to get even more ideas, click on one of them and look at all of the keyword strings inside. I see circular knitting needles (you could write a post on what types of needles should be used for which projects), or knitting wool (so you could write about the different kinds of wool, etc).
Generate a month’s worth of blog topics in 5 minutes
If you want more ideas, just change your keyword up a little in any of the above methods, and get even more ideas for what you can write about. I’ve used these techniques to come up with 3-4 blog post ideas (about a month’s worth if you write once a week) in just 5 minutes.
I like to keep a running list of all the ideas (even ones I don’t use) so I can refer back to them in case I’m ever stuck for blog post ideas later.