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If you’ve got a blog or business, chances are, you’ve got a Facebook Page set up for it. And if you don’t, you should. It’s another way to connect with your audience, and it’s free!

In addition, there are some really cool Facebook Page features that you can take advantage of, and I’d bet you don’t even know about most of them, so I’m going to share 8 of my favorites with you.

By the way, these are accurate as of this writing, but Facebook changes things so often, if you see something that’s no longer an option, or if it’s called something else now, please post a comment so everyone can be aware of the change. I’ll try to keep this page updated with any noted changes.

1: Set a Preferred Page Audience

This is an awesome targeting feature that most people don’t know exists. You can edit your preferred Page audience to indicate who you most want to connect with.

It doesn’t limit anyone from finding your Page, but it does give Facebook’s algorithms something to work with and they’ll do their best to put your Page in front of the people who you most want to reach.

Facebook Page features you probably didn't know about: Set a preferred page audience to target the audience who matters to you the most.

Here’s how my preferred audience might look. You can target by location, age, gender, and interests. This is similar to Facebook Ad targeting, except it’s free!

To set it up:

  • Click Settings at the top of your Page
  • On the left sidebar, click Preferred Page Audience
  • Click Set Preferred Page Audience
  • Fill out your parameters
  • Click Save

2: Audience Optimization for Posts: Preferred Audience and Audience Restriction

Here’s another kickass audience targeting feature. You probably knew that you could customize who sees the posts on your personal page, but did you know that now you can do it on your blog or business Page as well, except better?

Yep — not only can you target a specific demographic in your posts, but you can also prevent a certain demographic from seeing your post as well.

To activate audience optimization for posts:

  1. Click Settings at the top of your Page
  2. From General, click Audience Optimization for Posts
  3. Click Edit
  4. Check the box
  5. Click Save Changes

Now if you go to share a post, you’ll see an icon that looks like a sniper target, which, if clicked, brings up your targeting options.

Audience optimization - one of the 9 facebook page features you should know about

The “Preferred Audience” tab lets you choose who can see a post in their newsfeed. So for instance, if I write a Facebook update that’s specifically for 30-something females in Tampa who are interested in knitting, I could target just that demographic, and it would only show on the newsfeeds of those that fit that demographic (although if someone engages with your post, someone on their friends list could see it in their newsfeed).

Alternatively, you can select the “Audience Restrictions” tab, and even if someone engages with your post, their friends will not see it. The downside of the Audience Restrictions feature is that you can’t get as specific with your targeting as you can with the newsfeed targeting feature. You can only target age, gender, location, and language.

3: Page Moderation

With this Facebook Page feature, you can completely block a post or comment that contains a certain word or words. You can use it to block profanities (there’s also a separate profanity filter setting), bully-ish words, or any mention of Kanye.

It’s worth noting that the comment will not be wiped out forever. It will put the message in a “Hidden Posts” filter that only Page admins will be able to see. The person who posted the comment will not know that there was a filter — the comment will still show for them.

To block words:
  1. Click Settings at the top of your Page
  2. From General, click Page Moderation
  3. Type the words you want to block, separated by commas. You’ll need to add both the singular and plural forms of the word you want to block
  4. Click Save Changes

4: Ban People From Your Page

Got a problem with a troll? Do you have someone who consistently abuses others, posts inappropriate material, or is just an outright asshole?

Some people don’t realize that you can ban these people from your Page.

  1. Click Settings at the top of your Page
  2. On the left sidebar, click People and Other Pages
  3. Find the person you want to ban
  4. Click on the Settings icon to the right of their name
  5. Click Ban From Page

Boom. Problem solved.

5: Download Your Entire Facebook Page

This one might be my favorite. Did you know that you can save your entire Facebook Page? Yep — every post, photo, video, your Page description, Page settings, and your About section.

Facebook page features - download your entire Facebook page

This could be useful if you wanted to protect your information in the event of someone hacking into your Page, or if you have a lot of photos and posts you’d like to save for later!

To download your Facebook Page:

  1. Click Settings at the top of your Facebook Page
  2. From General, click Download Page and follow the prompts

6: Merge 2 Facebook Pages

This lets you merge two Pages that have similar names that represent the same thing. You can merge two of your Pages if:

  • You’re an admin of both Pages
  • Your Pages have the same name and represent the same thing
  • Your Pages have the same address if they have physical locations

Facebook doesn’t approve all Page merges, but you can ask that Facebook review your request.

7: Instant Replies with Facebook Response Assistant

You can set up an initial “autoresponder” message in Facebook of up to 250 characters, which will send an instant reply the first time someone messages your Facebook Page.

Just go to “Settings,” then select “Messaging” to activate this feature and set up your instant reply message. This is a great way to engage someone right away and try to direct them to your website or some other CTA.

Facebook response assistant lets you set an auto-response when someone messages you. Cool Facebook feature.

You can choose from the default greeting, or create your own. A simple, “Hey! Thanks for the message — I’ll reply as soon as I can, but in the meantime, hop on over to check out some of my posts about ________, ________, and _________ over at myawesomewebsite.com!” would work well.

I suggest that you use this as a tool and not as a replacement for getting back to someone. It’s still important to give them a personalized response as soon as you can.

8: Enhanced Messaging View

If you’ve not checked out your Facebook Page message section lately, then you might notice that it looks a little different now.

Now, you’ll see a main message column, with two sidebars — one on either side. On the left sidebar is still the same, showing you a list of who your messages are from. The right sidebar is what you can really take advantage of.

In the right sidebar, along with the profile photo and “about me” section, you’ll notice a couple of sections:

Add Keywords to Your Conversation

You can add keywords to your conversations to help you manage them. You can put keywords to describe the person you’re messaging with, or the context of the messages… whatever you need. Oh, and don’t worry — you (or other admins) are the only one who can see them. So if someone’s bat-shit crazy, you can feel safe tagging the conversation as such.

Add Notes About Your Conversation

Want to include a little more detail than keywords? You can add notes to your conversation to summarize or make note of key points, so you can easily find them later without having to go back and read all your previous messages. And, just like the keywords, you and other admins of your Facebook Page are the only ones who can see them.

So feel free to note in a conversation with Sally that she’s your favorite client, as well as things she’s mentioned that you can ask her about later, such as how her sick child is doing, or how her biz launch went.

Facebook Page Features — My Conclusion

These Facebook Page features can really come in handy — whether it’s to help you manage your audience, promote to the right people, or engage your fans in a more personalized way. It’s important to know what tools we have on hand that can help us grow our businesses, and these are definitely a great way to help you better serve your audience.

What are some ways that you’ll use these features on your Facebook Page? Let me know in the comments!